Circulation

Developing a robust long-term newstrade, print and digital subscription strategy is imperative for success. Combining all areas of your circulation to produce a thought-out omnichannel approach can be overwhelming.

Here at Warners, our experienced team will work with you to construct and deliver an effective strategy to really drive your business forward. We look at the most cost effective, brand exposing opportunities to increase your sales, improve reach and support profitable lifetime value.

The goal is not just to sell a subscription or a copy of your magazine, but to establish a lasting relationship with readers. Providing them with the best experience possible and providing you with a sustainable business, engaged audience and improved lifetime value.

We provide Total Circulation advice and support to expand your revenue generationopportunities, enhance your profitability and reach your long-term business goals.

Warners Distribution is an all-encompassing service offering:

• Full UK newstrade & export distribution services
  • Retail representation
  • UK & export Logistics
  • Reporting and experienced account management
• Full subscription and membership services
• Support and strategies to convert newstrade sales to print / digital subscriptions to maximise your profitability
• Integrated shopping cart to achieve seamless ordering from your website
• Digital editions advice, marketing and strategy
• Marketing & sales reports in an easy-to-understand format
• Total circulation sales & marketing strategies
• Help with identifying, understanding and reacting to your customers’ preferences
• Monetising reach and marketing
• Profitability and cost support including life time value (LTV)
• Product and printing advice

Warners Customer & Data hub – where our team of highly experienced customer advisors and data analysts stand ready to provide tailored solutions. We can offer you a comprehensive membership/subscription service or specific elements – we can even work with your existing database. Whatever you decide, we guarantee our service and support remain consistently reliable. We listen, understand, and ensure it works for you. To enhance your experience, you’ll have a skilled account manager offering support, feedback on your customer base, and strategic marketing advice. Additionally, our transparent all-inclusive charge lets you budget for the future confidently, free from hidden fees or surprises.

With the Warners Customer & Data hub, you can choose all or just one of our services:

• Customer service advisors handling all customer requirements and actively suggesting alternatives for customer retention.
• Extensive marketing and content expertise from our digital media and publishing teams.
• An integrated shopping cart for seamless website ordering.
• Standard and bespoke marketing reports tailored to your needs.
• All the standard services expected from a customer service provider.
• Custom print, digital, and social media marketing services.
• Tailored mailers.
• Reader surveys.
• Data capture processing.
• Storage and stores fulfilment services.
• Content marketing.

Digital technology offers a huge opportunity for Publishers to dynamically augment their existing content, exploit new and exciting delivery channels and significantly improve customer engagement and profitability.

It also provides a genuine route to evolving from the traditional paper publishing model to a future-proof omnichannel content delivery model encompassing everything from the existing printed magazine to shows, events, social media, video, email capture and greater understanding of your customers preferences – all allowing you to have a closer more personalised relationship with your customers and for them to engage to a greater degree than ever before with you and their interests.

Warners Circulation can help you –

• Establish and set up your digital offer
• Develop your digital offer and integrate it profitability with your other revenue channels
• Create pricing hierarchies that support your marketing objectives
• Help with marketing your customer offer including
  • Digital sales
  • Social Media
  • E-commerce
  • Reach