Are your magazines working as hard for you as they can?

Warners Group Publications plc circulation team offer a unique and personalised service, tailored to you and the specific needs of your business. We offer unbiased help and advice whether you are an established publisher or new to the world of magazine publishing.

Our advice encompasses all the relevant requirements for a modern-day forward thinking publisher with an emphasis on publisher profitability. Our activity covers improving sales efficiencies, maximising copy targeting, developing additional sales and revenues via self-sustaining added value gifts and supplements both in the UK and overseas. This is backed up with premium pricing strategies to ensure maximum revenue return, added retail listing opportunities and advertising and marketing reach benefits tied in with effective subscription harvesting to further improve profitability, long-term sustainability and efficiency.

In a rapidly and ever-changing publishing world, Warners advice is not just confined to the printed product. We understand the need to be a fully integrated multi-media publisher encompassing websites, apps, digital editions, events and social media, to ensure that every opportunity is realised and your copies are working as hard and as profitably as they possibly can.

 

We offer:

  • UK  and overseas newstrade and non-traditional outlet distribution.
  • Pro-active retail representation and development.
  • Targeted plans to maximise revenue opportunities.
  • Circulation approach with a publisher profit emphasis.
  • Newstand and subscription integrated strategies aimed at improving publisher profitability.
  • Pro-active use of added value campaigns supported by premium price strategies to increase marketing and advertising reach, improve subscription harvesting and grow digital uptake, while increasing copy profitability and maximising retail listing opportunities.
  • Advice on cover design and how to achieve maximum impact on the shelves.
  • Marketing and sales reports in an easy to understand format.
  • …all the above provided in a collaborative, approachable and practical way, with a dedicated and experienced account manager.

 

Proven results

Several well-established titles in the past year achieved all of the following: maintained or increased sales, revenue increases greater than the sales increase and improved sales efficiency. In other words, more copies sold, at a higher price and less copies printed and placed to achieve it.

 

 

Get in touch to find out more